Author: Barbara Borusiak
Idea: The objective of the study is to examine the influence of the environmental concern on both the buying intentions and buying behaviour of the bottled mineral water. To explore it the extended Theory of Planned Behaviour was used what means that besides the standard TPB independent variables (attitude towards a given behaviour, subjective norms on that behaviour and perceived behavioural control) an additional variable was applied – perceived moral obligation.
Author: Iwona Olejnik and Magdalena Stefańska
Author: Barbara Borusiak and Andrzej Szymkowiak